Explore Sisters is excited to unveil its new destination brand for the Sisters community.
The new brand celebrates Sister’s Western heritage, while giving it a distinctly modern and elevated feel. The customized serif typeface provides Western flair and makes it feel like a boutique brand with a distinctive personality. The combination of strong letter forms with more delicate type suggests that there is more to Sisters than meets the eye.
This brand provides more than just a logo – it captures the feeling, personality, colors and unique vibe of Sisters. It’s time to welcome visitors to the town we’ve become. A “New Old West” that’s surprisingly sophisticated, thoughtful about where it’s headed, and welcoming to all. Check out select excerpts from our brand guide.
